Post by hasina789956 on Oct 28, 2024 8:48:48 GMT
One of the trends in digital marketing is influencer marketing, a trend that revolves around the influence exerted on social networks by certain professionals or people with a reputation that may be related to or influenced by the product or brand. It is an influence strategy that a company can use to publicize its services and that they know they can capture and spread well, through an influencer on social networks, since a large part of their consumers are on them. For this reason, they seek to obtain benefits by collaborating with these professionals so that they become standard-bearers of the brand and show the benefits of their products.
What is an influencer?
Influencers are people with a great presence and influence on social media and who have a certain credibility in a given topic. They are social media users who have managed to get a lot of followers and among the content they share, there are recommendations from the brands they supposedly use. Credibility conditions bulk email campaigns the entire strategy; brands must generate trust and credibility; it is one of the most important factors and one that companies must promote. That is why the type of influencer they choose will be vital, since they are playing with their reputation. More and more companies are using influencer marketing and have a budget allocated to it. They know it is a safe bet!
There are people who create an image on social media and gain followers, interact with the community they have created, gain the trust of their audience and become influencers of other users. As long as the person who acts as brand ambassador is the right one! If we analyse it carefully, it is not such a new concept either; in traditional advertising, it was famous people or well-known people who appeared on TV with a certain brand of chewing gum or a shampoo that they used to lather their hair.
Types of influencers
An influencer can be a famous person, a blogger, an expert on the subject or a micro-influencer. Each one has their own audience niche and sometimes not everyone will do for all brands. Just because you are famous in the world of football doesn't mean you're an influencer in hairdressing. It is important to determine the objectives, the credibility in each subject and above all the trust that this person generates based on the specific product for which they are going to be an ambassador. We must be very careful with the influencer profile that we use and that they can be prepared to face reputation crises or controversies. Celebrities usually have thousands of followers, but that's not the only reason the product will sell. In addition, there have been cases where their influence has led to achieving precisely the opposite: poor credibility for the brand.
Influencers who are experts in the sector usually have a greater positive impact , as they will make the services perceived as higher quality. An expert is recommending you! The micro-influencer is a person who does not necessarily have to stand out much or have thousands of followers but who has managed to build a good reputation. What they recommend is liked, even if their influence is more limited.