Post by lizakhatun1122 on Oct 30, 2024 9:35:52 GMT
Youtube , that immense warehouse of videos that has practically become a new way of watching television.
Creating a YouTube account may seem easy, but optimizing it is much more complex.
You may think that YouTube is just a video platform to go to and spend time, but that is not the case. This platform is also used (more and more every day) to learn, to get excited, to have fun, to sell... And it is this last thing that really interests us.
Sell on Youtube ?
Exact!
And I'm not talking about those annoying advertising videos that appear before our favorite video starts, no. I'm talking about branding , whether personal or corporate. I'm talking about marketing and more specifically Inbound Marketing .
It is about taking advantage of this platform to sell our image, to attract a selective audience ( those who really convert ).
On YouTube, hundreds of millions of videos are watched every day.
You don't believe it?
Check out these statistics from the official website, you will surely be surprised by the data.
And now I ask you… Why not take advantage of this online channel to sell?
Well, it turns out that you can do it, what do I say you can do it… You should do it !
In this guide, we're not just going to cover how to create a YouTube channel . We're also going to optimize it to sell, get traffic, and generate conversions.
So, let's get to it.
Table of Contents [ Hide ]
1 #How to create a channel on Youtube?
2 #How to upload a video to Youtube
3 How to record, edit and upload a video to YouTube by Miguel Florido
4 Advantages of creating a channel on Youtube
5 #SEO on Youtube
6 #Tips for Youtube
7 #Conclusions
#How to create a channel on Youtube?
In the following video from my friend Roger Llorens you can see very good tips on how to create a YouTube account such as;
Bet on valuable content.
Evolve and grow every day with your channel.
SEO and social media can help you promote your channel.
The importance of working on subscriber loyalty.
Consistency always goes hand in hand with quality.
Always practice networking.
Optimize your video thumbnails.
Don't forget to always follow and analyze your competitors.
Let's see how to create a channel on YouTube step by step.
The first thing of all is to have already created a Google account .
If you haven't done it yet, I'll show you how. If you already have it, you can skip this step.
#How to create a Google account?
To do this, you must go to this URL .
Once inside, you must fill in all the requested information.
how to create a google account
Once created, you will be welcomed and that's it, you now have your new account.
Now that you have a Google account , you can create a YouTube channel .
Let's see how:
Obviously, the first thing to do is to go to YouTube. Once there, you must log in with your Google account.
We're in now, what now?
Head to the “ My Channel ” button. You can’t miss it. It’s at the top left, just below the red home button.
The following window will then appear:
entering the youtube channel
Let's see what we can do here.
#To start, we can modify the first and last name . You are also given the option to use a business name , so let's not miss that opportunity, let's create one:
use trade name
I have chosen my name, you can use whatever you want…
On the other hand, it allows us to choose between:
Product or brand .
Company, institution or organization .
Arts, entertainment and sports .
Others.
It is important to know how to choose on page seo service this segment well, because depending on which one we choose, YouTube will treat us as such .
I have chosen “ product or brand ” because with my channel I intend to promote my personal brand.
Let's continue…
Once you have accepted the terms of use and saved the changes, you will be redirected to your new channel .
Congratulations!
We have already learned how to create a YouTube account .
Now let's see how to configure the visual aspects of our YouTube account .
To do this you have to go to your channel.
Next, click on “ Add channel header ”. If you already have one, click on the pencil in the top right corner and then on “ Edit channel header ”.
edit youtube channel header
Next, you will be asked to upload an image or choose one from “ your photos ” or from the “ gallery ”. I am going to upload one from my PC:
upload header image
Now you just have to crop the image to your liking.
It's that simple.
The recommended measures are as follows:
Width: 2560 pixels .
Height: 1440 pixels .
The maximum image weight cannot exceed 4 MB .
Ideally, your background should be a worthy representation of your personal or corporate brand.
It must be a high quality image that is not distorted.
The higher the quality, the better the image you convey ( use the .png format ).
To change the image ( photo ) of your YouTube account , you must follow the same steps:
Go to your channel.
Click on the small pencil in the upper left corner, above the small box.
It will now tell you that your icon is linked to your Google Plus account and that any changes you make may take a while to appear (blah blah blah…).
Click on “Edit in Google +”.
Enter your photo or icon and you're done.
It will probably take a while for you to see the changes.
This is what the header of the account I created for this guide looked like after making these changes:
my header
We now have our own personalized YouTube channel with a nice header and icon.
But why do you want a YouTube channel if you don't upload videos?
Not at all!
So let's see how to upload videos on Youtube .
To upload a video to YouTube you have different options:
Uploading a video is very simple and only takes a few clicks. It is important that you always try to upload videos in high definition and with a resolution of at least 720p.
A little later I will tell you about the process of how to record a video, but let's assume that we already have the possibility of importing it from our YouTube account .
Let's see how (in the quickest way):
Once logged in, click on the “ Upload ” button, which is located in the upper right corner of the window.
Next, a window will appear, in which we will have the option to select the video we want to upload .
upload a video to youtube
We can make our video:
Public : Everyone will be able to see it.
Private : Only people who receive your invitation will be able to see them. To do so, they must be logged in, since they will receive the invitation in their YouTube account . Videos marked as private will not appear on your channel or in the SERPs ( search results ).
Hidden : This is an option similar to private videos , with the difference that you will not need to be logged in to view it, as you will only need to share the URL .
Youtube gives you the possibility to record a live video.
You just have to have your webcam connected correctly so that the platform can detect it.
To do this you have to go to the “ Live broadcast ” option and click on “ Start ”.
record live video
You will need to verify your identity via your phone (don't worry, it's free ).
If you have done it through the “ text message ” option, you will receive a code that you will have to enter to verify.
verification
On the other hand, you will be provided with the URL where the live broadcast will be so that you can promote it in advance.
It is very important for you to know that in order to broadcast live through this option, you must first have an encoder installed .
On the other hand, you can also use the Hangout Live option.
You already have your first video on YouTube .
Congratulations!
You already know how to create a YouTube account , how to customize your YouTube channel , and how to upload a video to YouTube .
But that won't be enough, no.
Now I'm going to show you two very important aspects that I consider key: how to record a video in high resolution and how to optimize your channel and your videos for search engines, both YouTube and Google.
Creating a YouTube account may seem easy, but optimizing it is much more complex.
You may think that YouTube is just a video platform to go to and spend time, but that is not the case. This platform is also used (more and more every day) to learn, to get excited, to have fun, to sell... And it is this last thing that really interests us.
Sell on Youtube ?
Exact!
And I'm not talking about those annoying advertising videos that appear before our favorite video starts, no. I'm talking about branding , whether personal or corporate. I'm talking about marketing and more specifically Inbound Marketing .
It is about taking advantage of this platform to sell our image, to attract a selective audience ( those who really convert ).
On YouTube, hundreds of millions of videos are watched every day.
You don't believe it?
Check out these statistics from the official website, you will surely be surprised by the data.
And now I ask you… Why not take advantage of this online channel to sell?
Well, it turns out that you can do it, what do I say you can do it… You should do it !
In this guide, we're not just going to cover how to create a YouTube channel . We're also going to optimize it to sell, get traffic, and generate conversions.
So, let's get to it.
Table of Contents [ Hide ]
1 #How to create a channel on Youtube?
2 #How to upload a video to Youtube
3 How to record, edit and upload a video to YouTube by Miguel Florido
4 Advantages of creating a channel on Youtube
5 #SEO on Youtube
6 #Tips for Youtube
7 #Conclusions
#How to create a channel on Youtube?
In the following video from my friend Roger Llorens you can see very good tips on how to create a YouTube account such as;
Bet on valuable content.
Evolve and grow every day with your channel.
SEO and social media can help you promote your channel.
The importance of working on subscriber loyalty.
Consistency always goes hand in hand with quality.
Always practice networking.
Optimize your video thumbnails.
Don't forget to always follow and analyze your competitors.
Let's see how to create a channel on YouTube step by step.
The first thing of all is to have already created a Google account .
If you haven't done it yet, I'll show you how. If you already have it, you can skip this step.
#How to create a Google account?
To do this, you must go to this URL .
Once inside, you must fill in all the requested information.
how to create a google account
Once created, you will be welcomed and that's it, you now have your new account.
Now that you have a Google account , you can create a YouTube channel .
Let's see how:
Obviously, the first thing to do is to go to YouTube. Once there, you must log in with your Google account.
We're in now, what now?
Head to the “ My Channel ” button. You can’t miss it. It’s at the top left, just below the red home button.
The following window will then appear:
entering the youtube channel
Let's see what we can do here.
#To start, we can modify the first and last name . You are also given the option to use a business name , so let's not miss that opportunity, let's create one:
use trade name
I have chosen my name, you can use whatever you want…
On the other hand, it allows us to choose between:
Product or brand .
Company, institution or organization .
Arts, entertainment and sports .
Others.
It is important to know how to choose on page seo service this segment well, because depending on which one we choose, YouTube will treat us as such .
I have chosen “ product or brand ” because with my channel I intend to promote my personal brand.
Let's continue…
Once you have accepted the terms of use and saved the changes, you will be redirected to your new channel .
Congratulations!
We have already learned how to create a YouTube account .
Now let's see how to configure the visual aspects of our YouTube account .
To do this you have to go to your channel.
Next, click on “ Add channel header ”. If you already have one, click on the pencil in the top right corner and then on “ Edit channel header ”.
edit youtube channel header
Next, you will be asked to upload an image or choose one from “ your photos ” or from the “ gallery ”. I am going to upload one from my PC:
upload header image
Now you just have to crop the image to your liking.
It's that simple.
The recommended measures are as follows:
Width: 2560 pixels .
Height: 1440 pixels .
The maximum image weight cannot exceed 4 MB .
Ideally, your background should be a worthy representation of your personal or corporate brand.
It must be a high quality image that is not distorted.
The higher the quality, the better the image you convey ( use the .png format ).
To change the image ( photo ) of your YouTube account , you must follow the same steps:
Go to your channel.
Click on the small pencil in the upper left corner, above the small box.
It will now tell you that your icon is linked to your Google Plus account and that any changes you make may take a while to appear (blah blah blah…).
Click on “Edit in Google +”.
Enter your photo or icon and you're done.
It will probably take a while for you to see the changes.
This is what the header of the account I created for this guide looked like after making these changes:
my header
We now have our own personalized YouTube channel with a nice header and icon.
But why do you want a YouTube channel if you don't upload videos?
Not at all!
So let's see how to upload videos on Youtube .
To upload a video to YouTube you have different options:
Uploading a video is very simple and only takes a few clicks. It is important that you always try to upload videos in high definition and with a resolution of at least 720p.
A little later I will tell you about the process of how to record a video, but let's assume that we already have the possibility of importing it from our YouTube account .
Let's see how (in the quickest way):
Once logged in, click on the “ Upload ” button, which is located in the upper right corner of the window.
Next, a window will appear, in which we will have the option to select the video we want to upload .
upload a video to youtube
We can make our video:
Public : Everyone will be able to see it.
Private : Only people who receive your invitation will be able to see them. To do so, they must be logged in, since they will receive the invitation in their YouTube account . Videos marked as private will not appear on your channel or in the SERPs ( search results ).
Hidden : This is an option similar to private videos , with the difference that you will not need to be logged in to view it, as you will only need to share the URL .
Youtube gives you the possibility to record a live video.
You just have to have your webcam connected correctly so that the platform can detect it.
To do this you have to go to the “ Live broadcast ” option and click on “ Start ”.
record live video
You will need to verify your identity via your phone (don't worry, it's free ).
If you have done it through the “ text message ” option, you will receive a code that you will have to enter to verify.
verification
On the other hand, you will be provided with the URL where the live broadcast will be so that you can promote it in advance.
It is very important for you to know that in order to broadcast live through this option, you must first have an encoder installed .
On the other hand, you can also use the Hangout Live option.
You already have your first video on YouTube .
Congratulations!
You already know how to create a YouTube account , how to customize your YouTube channel , and how to upload a video to YouTube .
But that won't be enough, no.
Now I'm going to show you two very important aspects that I consider key: how to record a video in high resolution and how to optimize your channel and your videos for search engines, both YouTube and Google.